How To Increase Conversions?
Conversion optimization tools and multivariate testing allow us to compare an unlimited number of variables, so clients can rest assured we will leave no stone unturned. We test thousands of possible variations simultaneously to develop the best content possible for better conversion rates and a better return on investment.
We offer pre-launch testing as well as ongoing conversion optimization to consistently give you the best results. By continuously optimizing conversion rates, we help businesses stay ahead of the competition and adapt to changing market conditions.
At Levant Digital, we combine advanced data analysis tools and expert strategists in a winning package. Our proprietary algorithms and advanced tools allow us to test an unlimited number of options with split tests and multivariate tests to determine if option A is better than option B. However, our expert analysts can also suggest choices C and D for maximum optimization.
With the technology to test an unlimited number of variables and multiple versions of content and ability to express the complex results in a concise report, we offer clients the best of both worlds. We efficiently test graphics, navigational buttons, ad content and calls to action to develop content with an optimal conversion rate.
Our inclusive conversion optimization services address all aspects of your marketing campaign, including content creation, design and customer reception, to achieve the best possible results for your money.
Our Tools - Testing & Reporting
We thoroughly analyze your industry to determine the best course of action for improving conversion rates. Our expert strategists are trained to pin-point specific geographic regions and marketing elements to promote your business and achieve your goals. With conversion optimization campaigns, we look at all the options and narrow them down with sophisticated testing and reporting tools. Here are a few ways we optimize conversion rates:
A/B Split Testing
With A/B split testing, we put multiple versions of Web content in head-to-head match-ups to determine the winner. We can test new webpage designs, layouts and content against existing versions to see what works best. Our split testing system lets us plug in an infinite number of versions to compare options C and D as well.
The second phase of conversion optimization uses simultaneous multivariate testing to compare multiple elements within a webpage or ad, so we can create winning combinations that result in higher conversion rates. We test and compare:
- Button styles
- Font size and color
- Navigational elements
- Call to action wording
- Incentives and special offers
- Guarantees and product statements
- Customer testimonials
- Industry awards
Our strategists deliver personalized weekly reports detailing overall campaign progress. With our easy to understand conversion optimization reports, we aim to give clients a clear look at the results of our testing, so our customers can understand which content worked and why.